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Colgate IndiaSubmitted By: Fenil Bharwadv (0112) Prajita Chowdhury (0212) Rahil Darji (0312) Maulee Desai (0412) Pujan Gondalia (0512) Ashal Vyas (2612)Written Analysis and Communication Company Report on Colgate IndiaSubmitted to: Mrs. Jayshree Rammohan 13 January 2013Colgate IndiaINTRODUCTION Colgate Palmolive Company is an American... Colgate-Palmolive Company is a $17.4 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. The Company focuses on strong global brands in its core
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Colgate is an umbrella brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by the American consumer-goods conglomerate Colgate-Palmolive, Colgate oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate.... For Colgate- HUL and P&G emerged as major competitors for Colgate. With some other niche player Colgate facing tough competition in toothpaste market They roped SRK as their brand ambassador in 2009 Oral health month launched in 2010. Colgate with IDA worked to develop toothpastes for different needs of customer. 2011-2013many variants of Colgate toothpaste launched.
TOOTHPASTE INDUSTRY AN OVERVIEW Management Paradise
Project on Toothpaste - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. O Scribd é o maior site social de leitura e publicação do mundo. Buscar Buscar the new feminist criticism pdf Alcoa Architectural Products Medical College of Georgia Children’s Medical Center PROJECT Augusta, Georgia REPORT Contractor: Beers Construction Co. Atlanta, GA
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In the current toothpaste market, it exits many competitors such as: Crest, Colgate, China, bamboo salt, Amway and so on. Analyzing Crest, it is one brand of Procter & Gamble which was born in 1955. It’s famous for excellent high-decay toothpaste. And it is the first to be recognized by the world authority on oral-organization – the American Dental Association (ADA) decay toothpaste sample project communication approval document pdf Colgate-Palmolive: Colgate Palmolive Company|| World Heritage Encyclopedia, the aggregation of the largest online encyclopedias available, and the
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Project Report On Colgate Toothpaste Pdf
View Homework Help - MM Project PPT_Group 12_Section A from MARKETING 1215465 at SDM Institute of Technology. MARKETING MANAGEMENT PROJECT PROJECT REPORT- COLGATE TOOTHPASTE SUBMITTED TODr. H MARKETING MANAGEMENT PROJECT PROJECT REPORT- COLGATE TOOTHPASTE SUBMITTED TODr.
- Furthermore Colgate has built up trust with the cooperation with dental profession and this has contributed to Colgate toothpaste being the brand recommended and used most often by dentists worldwide (Colgate-Palmolive Annual Report 2009, p.11). The global sales figures and market shares of toothpaste mentioned in 3.1.2 underline the very strong brand image.
- For Colgate- HUL and P&G emerged as major competitors for Colgate. With some other niche player Colgate facing tough competition in toothpaste market They roped SRK as their brand ambassador in 2009 Oral health month launched in 2010. Colgate with IDA worked to develop toothpastes for different needs of customer. 2011-2013many variants of Colgate toothpaste launched.
- A study on customer satisfaction towards toothpaste with special reference to Colgate. The main objective of identifying the various factors that influence the customer in the purchase of toothpaste, to know the level of customer satisfaction about toothpaste.
- Colgate is the dominant player in the oral care market with a market share of 50.6% in the toothpaste, 45% in toothpowder and 30.8% in toothbrush segment .Colgate has significant persons in protection, social interaction and economy segment CPIL drives around 85% of its revenues from the oral care category. Colgate has the market share of about of 65% till the late 80’s with the increased